Japan hosts festivals throughout the year, yet July to September marks the peak of festive excitement. While major events often receive media attention, every corner of Japan—big cities and small towns alike—holds its own local celebrations.
A Season of Celebration and Spirit
Japanese summer festivals are not only a celebration of the season but also a time to honor ancestors. During the Obon period, typically held in July or August, it is believed that the spirits of ancestors return to the world of the living. Many festivals are deeply rooted in this spiritual belief, serving as vibrant tributes to these returning spirits.
From deity-themed floats and portable shrines to traditional music and dances, each festival offers a lively glimpse into Japan’s cultural soul. Visitors can take part by joining parades, watching performances, or simply enjoying the festival atmosphere.
What to Wear at a Japanese Summer Festival
There’s no strict dress code, and casual summer clothing is perfectly acceptable. However, many locals and visitors choose to wear a yukata, a lightweight cotton kimono traditionally worn in summer.
Yukatas are widely available during festival season, especially in department stores and fast fashion outlets like Uniqlo, which offers sets starting under ¥8,000. Yukata sets usually include:
- Yukata robe
- Obi (sash)
- Koshi-himo (thin tie belts)
Complete your look with:
- Geta (wooden sandals)
- A kinchaku (small drawstring bag)
- A fan (sensu or uchiwa)
- A hair ornament or flower accessory (optional)
If you’re unsure how to wear a yukata properly, YouTube tutorials are helpful. Some salons also offer dressing services, and rentals are common near major festivals.
Bon Odori and Fireworks
Two essential features of summer festivals in Japan are Bon Odori (folk dancing) and fireworks displays.
Bon Odori is a traditional group dance performed in a circle around a central stage (yagura). The movements are usually simple and repetitive, making it easy for anyone to join in—even beginners. Locals often appreciate when visitors participate, and it’s a memorable way to experience Japanese culture firsthand.
Fireworks festivals—known as hanabi taikai—range from small town events to massive displays in cities like Tokyo and Osaka. These shows are often synchronized with music and attract large crowds. Arrive early to secure a good viewing spot.
Festival Food and Street Stalls
No Japanese festival is complete without yatai (food stalls) offering a wide variety of street food. Popular summer treats include:
- Yakitori (grilled chicken skewers)
- Okonomiyaki (savory pancakes)
- Dango (rice dumplings)
- Kakigori (shaved ice with syrup)
On a hot summer day, nothing beats a cup of refreshing kakigori, especially in flavors like strawberry, matcha, or melon.
These stalls also include traditional games, local sweets, and souvenirs, adding a carnival-like atmosphere to the festivities.
Connect with Japan’s Cultural Heartbeat
Whether you’re visiting a famous city or a small countryside town, summer festivals offer a unique chance to connect with local culture, traditions, and people. Put on a yukata, dance under the lanterns, and create memories that will last a lifetime.
Explore our full list of Kyushu festivals or check out the latest upcoming events in your destination.